First-Party Data Focus: Cory Crapes

Join Cash Miller on "Marketing Masters" as he discusses the evolving landscape of data collection with Cory Crapes from Raek Data. They dive into the implications of the phase-out of 3rd party cookies and the growing importance of 1st party data. Cory explains the key differences between 1st and 3rd party data, providing insights on how businesses can pivot to a 1st party data-centric approach in their marketing strategies. The conversation also addresses the challenges in collecting and utilizing 1st party data, offering solutions for maintaining user trust and transparency. This episode is crucial for marketers and businesses adapting to the changing data privacy norms and looking to harness the power of 1st party data effectively.

Connect & Collaborate:

Cash Miller:
Email: cash@titandigital.com
LinkedIn: https://www.linkedin.com/in/cashmiller/
Website: smallbusinessdelivered.com

Cory Crapes:
Email: cory@raekdata.com
Website: https://www.raekdata.com/