Episode 35 - Balancing Acts: Navigating CSR, PR and Greenwashing with Sangeeta Waldron

In this episode of the Where Does It Come From? podcast, your host Jo Salter, founder of ethical textiles brand Where Does It Come From?, engages in a thought-provoking discussion with Sangeeta Waldron, an accomplished and multi-award-winning Public Relations professional. Jo, recently shortlisted as a finalist in the Great British Entrepreneur Awards, brings well over a decade of experience running her own business dedicated to transparency, ethics, and sustainability.

Join Jo and Sangeeta as they dive into Corporate Social Responsibility (CSR) and Public Relations (PR), exploring the delicate balance between authenticity and perception. Sangeeta, named in Commetric’s Top 100 of the PR Influencer Index, shares insights from her extensive career, working with diverse organisations and sectors to strengthen their brands through strategic CSR and sustainability initiatives.

Learn about Sangeeta's impactful contributions, from being a contributing global editor for the India CSR Network to her role as a board member for Together UK Foundation. Delve into her latest book, Corporate Social Responsibility Is Not Public Relations, which challenges conventional notions and earned her a spot as a Business Book Awards finalist in 2022.

🔊 Tune in for an enlightening conversation that transcends the realms of CSR and PR, offering valuable insights for entrepreneurs, business leaders, and anyone passionate about creating positive change in the world.

Links: 

Where Does It Come From? - https://www.wheredoesitcomefrom.co.uk

Serendipidy PR - https://www.serendipidypr.co.uk

 

#greenwashing #publicrelations #csr #sustainability #responsiblebusiness #responsiblegovernment