How to Market to Millennials: Engaging a Generation that Values Authenticity

Millennials, those born between the early 1980s and the mid-1990s, now constitute a significant portion of the global consumer base. With diverse interests, tech-savviness, and a penchant for authenticity, marketing to this generation requires a nuanced approach. Here’s how to effectively resonate with and market to millennials: https://burlingtonpress.com/2023/12/01/how-to-market-to-millennials-engaging-a-generation-that-values-authenticity/