Reviewing our trend predictions and looking ahead to 2024

In the words of host Yanni Andreopoulos, this week on the podcast we gathered “the greatest minds Sports Loft has to offer” (oh dear!) to discuss our 2023 sports, media and entertainment tech predictions. We explore how these predictions have influenced or failed to impact the industry landscape, shaping the year that's now coming to an end.

We ask: were memberships re-imagined by sports teams? To what degree did rightsholders become content businesses? And did the industry really get smarter on data? Find out what we think, as Yanni holds Andy and Charlie to account on what we got right and what we got, err, not so right.

Warning: contains multiple references to Hull City football club.

Show notes:

• Gerard Pique's new Kings League
• Juventus' fixtures list reveal video
• Sports Loft Podcast – The role of machine learning in sports, and how to build an AI startup
• Sports Loft Podcast – BMW, Karta and marketing in the metaverse
• Sports Loft article – From AI to data enrichment: five sports trends to watch in 2024

Timestamps:

• 7:00 – Sports will get smarter on data
• 17:30 – “We are a content business” will become a reality
• 24:45 – AI will complement (not replace) content creators
• 31:00 – Memberships will be re-imagined
• 38:30 – For now, the metaverse is multiplayer online games – that people actually play!
• 48:00 – Our 2024 predictions