The GotStocks Podcast featuring Jason Fishman, Co-Founder and CEO of DNA
The GotStocks Podcast’s latest audio production features Jason Fishman, Co-Founder and CEO of Digital Niche Agency (DNA), a digital marketing service leveraging strategic advertising, content marketing and outreach to effectively raise capital.
To begin the interview, Fishman discussed his background in marketing.
“I started as a growth marketer and launched a firm back in 2014 – DNA, which stands for Digital Niche Agency. I had a long stint in ad tech as part of my growth marketing career before this and wanted to work with startup to mid-market organizations versus just the Fortune 500s that I had been a part of,” Fishman said. “Working with early stage to mid-market organizations, I found a commonality of fundraising: there was always some part of the discussion that included capital raise.”
“I was then introduced to 506(c) Reg D fundraising, which allowed for solicitation. It allowed me to market, use my advertising background, content marketing, or outreach programs that we were doing for clients, and apply them to investors. Business-to-investor marketing became our focus at that point. Suddenly, we were able to address this obstacle that each group was running into. I was able to tap into some different data partnerships that I had in the ad tech world to reach high net worth, high household income audiences across various investor behavior subsets, and we saw success on initial campaigns.”
“I was told about Reg CF, regulation crowdfunding, and that it was not a matter of if but when and how we were going to be able to reach retail, not accredited investors – virtually any adult – for these initiatives. We were brought in for the first campaigns. We had advertising live back in May 2016, day one of Reg CF. To date, I have worked on over 350 equity crowdfunding campaigns alone. We started work on regulation A campaigns later that year, as well… We've also worked with digital asset exchanges. Those have been some of our largest clients to date. Basically, anywhere we're targeting investors and bringing them down marketing funnels, we've been able to shine.”
Join IBN’s Jonathan Keim and The GotStocks Podcast’s latest guest to learn more about the trends driving the digital marketing space forward.
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