In this conversation, Dessire Ugarte, a digital marketer, discusses the basics of content marketing and the challenges faced by startups in this field. She emphasizes the importance of defining the target audience and creating content that addresses their specific needs. Dessi also highlights the role of storytelling in content marketing and the need to start small and gradually expand the target audience. The conversation concludes with a teaser for the next episode, which will focus on distribution strategies in content marketing.
Chapters
00:00 Introduction and Background
01:19 Defining Content Marketing
03:14 Changes in Content Marketing
06:52 Challenges in Content Marketing
08:20 Determining the Type of Content
12:02 The Importance of Storytelling
14:22 The Order of Defining What, Why, Who, and How
18:04 Defining the Target Audience
20:53 Narrowing the Focus of the Audience
26:21 Starting Small and Expanding
31:51 Recap and Teaser for Next Episode