The Daily: The Great BtN Take Off—2024 Ad Trends, The Media-GenAI war, Ad Quality, and Brand Challenges | Jan 11, 2024

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 advertising trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how the media will go to war with generative AI (genAI), why the programmatic ad pendulum will swing toward quality, and a perfect digital media storm thats brewing for brands. Tune in to the discussion with our vice president of content Paul Verna and analysts Evelyn Mitchell-Wolf and Max Willens.

 

Reports mentioned in this episode:

https://content-na1.emarketer.com/advertising-trends-watch-2024?_gl=1*1hydgyd*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*MTcwMTk4OTQ2OS4yOTcuMS4xNzAxOTkwNTA3LjI0LjAuMA..*_gcl_au*MTY2NDgwMTMyMy4xNjk3MjI3MjEwLjE5NzMyOTQ0NzYuMTcwMTk4OTQ3Ni4xNzAxOTkwNDcx

 

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For a transcript of this episode click here: 

https://content-na1.emarketer.com/podcast-daily-great-btn-take-off-2024-ad-trends-media-genai-war-ad-quality-brand-challenges?_gl=1*1q4xsfi*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTcwNDk5NjcyOS4xNzQuMS4xNzA0OTk2NzMxLjU4LjAuMA..*_gcl_aw*R0NMLjE3MDExMTY2ODguQ2p3S0NBaUFtWkdyQmhBbkVpd0FvOXFIaVNNNFM4N0p1OGd5OTBvb1lfcUN3UHRjLVVVOTNPcVFnRTRtQXBJYU03ZzFYTnhlbzE5WjBCb0NxQklRQXZEX0J3RQ..*_gcl_au*MTc2ODgyNzI5OC4xNzAyMzMzMTc1

 

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