How Design Thinking Drives Innovation

Design-led companies such as Apple, Starbucks, and Airbnb outperform the S&P 500 index by 219%. The question is why?

Today’s guest Paul Stonick -- VP of SCADpro, the Savannah College of Art and Design’s in-house design studio -- says he has the answer.

Paul says this human-centered approach to problem solving unleashes creativity in any organization. Design can solve everything, says Stonick. On the episode, he dives into how to create real change within an organization by developing a culture of test and learn. He outlines the five steps of design thinking and stresses the importance of mapping design back to investment strategies, this being the best way to break through corporate obstructionism.

 

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