Ep. 29: Business + Journalism: Open to Opportunities

Guests at Mall of America often see news stories on shopping, attractions, holidays and even celebrity events. The public gets to experience the Mall through these stories, but rarely gets to see behind the curtain and experience the story from the reporter's point of view.

Today, we are honored to talk with Allison Kaplan and find out how she combined her love for journalism, fashion and business to tell the story of Mall of America and the greater Minnesota business community. Kaplan is a writer, editor, speaker, retail guru, entrepreneur and a leader in the Twin Cities business, journalism, and retail landscapes. 

Kaplan shares her career journey, how she came to create a Mall of America ‘beat’ for a local newspaper, and how she has expanded her reach through podcasts, radio shows, online retail and so much more. Fashion remains a core focus in her life.

When asked how she can accomplish so much, her response was first to laugh, quickly followed by advice to master the art of multi-tasking, efficiency and loving what you do. She talks about how her role as a journalist is to inspire, explain and connect with readers, viewers and listeners. Kaplan also points out that life is about storytelling which includes serious stories as well as those focused on life and energy.

We invite you to join us as we take a deep dive into the retail industry, the local business community and the world of storytelling and journalism with Allison Kaplan.

Guests: Allison Kaplan, Editor-in-Chief at Twin Cities Business Magazine

Hosts: Jill Renslow, Daniel Jasper

Presented by the Bloomington Convention and Visitors Bureau the official destination marketing organization for the city of Bloomington, Minn.