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DMOU: Destination Marketing Organization University

DMOU: Destination Marketing Organization University

Business:Management & Marketing

135: Scott McCrea • Engaging the Local Community

135: Scott McCrea • Engaging the Local Community

2024-02-20
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Community engagement has never been more important than it is today for Destination Marketing Organizations. And, after a public debate that called into question the importance of Explore Fairbanks to its community, the DMO has a stepped up its outreach. CEO Scott McCrea joins DMOU to discuss his DMO’s recent foray into local radio, their work in welcoming service men and women to town each week and flipping their membership program to partnership. Plus a Bonus Round Question that involves outhouses. Join us.

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157: Scott Dring • Inspiring a Travel & Tourism Career Path for Teens
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151: Adam Stoker • The New Tourism Town Square Known as TourismIQ
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148: Scott White • Building Pathways to Leadership for the Next Generation
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147: Paul Beachnau • Turning Crisis Lemons into Sweet Lemonade
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