AI is a huge help for content creation, but how can you avoid being same-same?
In this episode, Mel talks about the importance of infusing personal touch into content creation, especially in the technological era of AI creating increasingly generic content. By staying unique with your content to connect with your audience and humanise your business you’ll stand out and be remembered. She highlights the three key areas to include in your content: story-telling, possessing a clear message that matters, and thought-leadership development.
00:19 The impact of AI on content creation
01:09 The disconnection through device addiction
01:35 AI and social media
02:20 The importance of personal touch in AI-generated content
04:13 The power of YOU-ness in content and how to use it to stand out
07:20 The impact of YOU-ness on engagement
08:17 Ways to bring more YOU-ness to your content
08:20 The power of storytelling
10:55 Having a message that matters
12:58 The importance of thought leadership
14:23 Conclusion: The three key elements to stand out
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