Renoites LIVE - Sarah Bear Rively from Curious in the City

This episode of Renoites was recorded in front of a live audience at Black Rabbit Mead in Reno, Nevada on January 28, 2024.

People choose to abstain from alcohol for a host of different reasons. We often associate sobriety with alcoholism and "recovery" but in recent years there has been an increasing awareness of the "sober curious" movement. Maybe you're doing Dry January as part of a New Year's resolution. Maybe you're training for a physical event like the Reno Tahoe Odyssey. Or maybe you just want to go out with friends but don't feel like having a drink tonight.

Whatever reasons you have to not drink, the food and drink industry is starting to adapt and create better options. Recently at a non-alcoholic drink tasting and live podcast taping at Black Rabbit Mead, I sat down with Sarah Bear Rively, founder of Curious in the City.

Sarah has abstained from alcohol for several years, after deciding that the party culture of Reno from her younger years and the "wine mom" culture of motherhood weren't the right fit for her. She's launched Curious in the City, which is aimed at creating more options for people who are choosing not to drink (for whatever reason).

On this episode, we talked about the different reasons that people choose to abstain from alcohol, the difference between sober and sober-curious, the increasing options for non-alcoholic beverages, whether there is a generational component to these decisions (Sarah and I are both about 40), how Reno compares to other cities that are embracing non-alcoholic as a trend, and so much more!

Curious in the City is hosting a non-alcoholic dinner with Chef Jonathan Chapin on March 8. The event will include a 5-course meal with non-alcoholic wine pairings by Jøyus Wine. Tickets can be found here:

https://www.eventbrite.com/e/savor-the-moment-a-five-course-dinner-with-chefs-chapin-butterfield-tickets-817381579307

You can find Curious in the City on Instagram and Facebook

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