Bricks, Brambles & Bytes: Navigating Technology Marketing
Business:Marketing
Everyone mistakes mistakes in their marketing. It doesn't matter how experienced you are, how skilled your team, or whatever - people goof up. How they react, and how you react to the news of the mistakes as the team leader, sets the stage for success or failure. In this brief, five minutes episode, I share a story from early in my career about a simple goof that turned into a profitable campaign. A calm response and a creative solution saved the day. Be kind, be calm, and create the tone you want in your marketing team.
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