Scrubby: Enhancing Your Email Marketing Strategy with Advanced Validation Techniques

In episode #117 of the Transform Sales Podcast: Sales Software Review, Amir Reiter interviews Erik Paulson, CEO at Scrubby, a company that specializes in email validation as a service. With over two decades of experience in outbound lead generation, Paulson explains how Scrubby addresses the challenge of validating "risky" emails that are often overlooked due to stringent spam filters. Scrubby's service is particularly valuable for cold email agencies, enterprise clients, and large data providers. The platform measures success by expanding lead lists and reducing hard bounce rates, with a focus on B2B clients. Erik clarifies that Scrubby is not a replacement for tools like ZeroBounce or NeverBounce but rather a second layer of validation, especially for catch-all emails. The episode includes a brief demonstration of Scrubby's user interface and its credit-based system.

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