Welcome to the new episode of InspirHER'd, with hosts Stacey and Samantha. We present an engaging conversation with our special guest, Jen Sugermeyer, the founder and CEO of Ata Cosmetics. Jen's story varies from the conventional, transitioning from a successful IT leadership career to the head of an innovative beauty brand.
Jen has navigated through life's ups and downs, from working in abroad to penning 3 books. Her journey resonates with struggle, resilience, and reinvention. As a female leader in a male-dominated IT industry, Jen fought off stereotypes and criticism. However, the real battle that was raging was inside her - against alcoholism, a battle she overcame in 2018.
Post-recovery, Jen penned down her journey in her debut book, 'Reset,' outlining a straightforward five-step methodology to hit life's reset button, leading her to become a published author of several self-help books. Infused with newfound vigor, she set out on an uncharted path - launching her cosmetic company, ATA Cosmetics, turning her life's story into an inspiring entrepreneurial journey.
The episode sheds light on her transition from a corporate leader to an entrepreneur, touching upon the hardships faced, and the eventual thrill of creating something new and meaningful. The outset of Ata Cosmetics was a lady applying makeup with a spoon on Instagram, sparking an idea to innovate makeup application. This led to Jade Applicator, breaking the norms of makeup application.
More than just a cosmetics line, Ata - standing for Attitude, Thoughts, and Actions, connects with customers on an emotional level, encouraging them to embrace positivity. Despite the uncomfortable growth phase leading up to the successful establishment of her business, the positive customer reviews brought her immense joy, reaffirming her journey.
Tune in to our latest Inspired episode, highlighting Jen Sugermeyer's inspiring transformation from overcoming personal demons to leading a disruptive beauty brand. Learn about women's resilience, the importance of authenticity, and turning adversity into successful entrepreneurship.
Skincare & Makeup Products | Massage Tool - ATA Cosmetics
ATA Cosmetics (@ata.cosmetics) • Instagram photos and videos
Jen Sugermeyer (@jensugermeyer) • Instagram photos and videos
Create your
podcast in
minutes
It is Free