Unlocking Crypto Insights From 100 Episodes of Public Key

In this milestone 100th episode, host Ian Andrews (CMO, Chainalysis) takes a break from his usual role and hands the reins over to Kim Grauer (Director of Research, Chainalysis) to discuss the biggest themes and topics from the last 100 episodes.

They reflect on the journey of the podcast, share behind-the-scenes insights, and discuss Ian's transition from the tech industry to the world of crypto and some of the challenges the industry still faces after 2 years of producing the podcast.

Kim gets Ian to share some of the most impactful episodes, including discussions on pig butchering scams, market manipulation, and the future of DeFi. 

Ian offers advice for marketers and shares his excitement for upcoming developments at Chainalysis, including the recent decision in the Bitcoin Fog case.

Minute-by-minute episode breakdown

• (2:30) – Ian's background at Pivotal and decision to join Chainalysis 
• (9:15) – Ian's foundational technical knowledge and discovery of the global nature of crypto 
• (12:30) – The new role of Chief Marketing Officer and the early mandate to grow the company
• (14:21) – Ian highlights the pig butchering and market manipulation issue in crypto 
• (18:49) –Are the rules around accredited investors in the US protecting consumers or restricting them
• (22:00) – DeFi hacks, global crypto adoption and the impact of Bitcoin Spot ETFs
• (31:05) - Highlighting companies like Ironfish and Hypernative for their exciting innovation
• (34:25) - Marketing advice for companies to focus on storytelling rather than traditional marketing 
• (38:39) - Ian shares his favorite podcasts, including "Pivot," "Invest Like The Best," and "Lex Friedman"
• (40:25) - Public Key’s dream podcast guestlist is revealed: Fei-Fei Li, Vitalik Buterin, and Gary Gensler
• (42:03) - How to start your own podcast in 2024
• (44:05) - What’s New For Chainalysis: The Bitcoin Fog Decision, NYC Links Conference and Huge Products being shipped in 2024

Related resources

Check out more resources provided by Chainalysis that perfectly complement this episode of the Public Key.

• Website: Chainalysis: Our annual Crypto Crime Report is back (Download It Today)
• Event: Chainalysis Links Conference NYC 2024 (Apr. 9-10, 2024) - Early Bird Pricing On Now!
• Blog: Asset Tokenization Explained: Benefits, Risks, and How It Can Work
• Blog: OFAC Sanctions Russian Nationals for Facilitating Disinformation on Behalf of the Government of Russia, Funds Frozen by Tether
• Podcast: Public Key - Ep. 59: Everything You Need to Know About APAC Crypto Regulations
• Podcast: Public Key - Ep. 70: Balancing Privacy and Regulatory Concerns in the Crypto Space
• Podcast: Public Key - Ep. 98: Best of Public Key’s Pig Butchering Discussions
• YouTube: Chainalysis YouTube page
• Twitter: Chainalysis Twitter: Building trust in blockchain
• Tik Tok: Building trust in #blockchains among people, businesses, and governments.
• Telegram: Chainalysis on Telegram 

Speakers on today’s episode

• Ian Andrews * Host * (Chief Marketing Officer, Chainalysis) 
• Kim Grauer (Director of Research, Chainalysis)

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