#388 - Clicks to Conversions: Destaney Wishon's Amazon PPC Million $ Tactics

Join us as Destaney Wishon, a trailblazer in Amazon PPC marketing, sits down to share her meteoric rise in the eCommerce sphere. Her story isn't just about mastering click-throughs and conversion rates; it's a narrative woven with the threads of challenges, triumphs, and the evolving role of women in this industry. Destaney's practical Amazon PPC tips are a goldmine for anyone looking to excel in the Amazon selling space.

 

We also take you behind the scenes of choosing the right PPC agency for your Amazon business. Navigating the complexities of today's ad metrics requires more than a superficial understanding of the platform—it demands a strategic partnership with experts who eat, sleep, and breathe Amazon's Ad Console. In this candid exchange, we dissect the importance of education in the craft of PPC, the unforeseen benefits of handling diverse accounts, and how free audits can sometimes be the key to scaling your brand. Find out why a deep dive into agency selection could make all the difference for your advertising strategy.

 

We wrap up with an exciting discussion on the newest tools and tactics shaping Amazon advertising, from Amazon's Marketing Cloud to the ethical landscape of competitive PPC strategies. Destaney and Kevin also contemplate the seismic shifts AI is creating in search and ad creatives, forecasting how these changes might dictate future marketing campaigns. Stay tuned for a wealth of knowledge that might just revolutionize your approach to connecting with consumers on the world's largest online marketplace. Whether you're a seasoned marketer or just starting out, this episode is packed with the kind of insights that can turn advertising into an art form.

 

In episode 388 of the AM/PM Podcast, Kevin and Destaney discuss:

• 04:27 - Women's Representation in the Amazon Space
• 06:21 - Agency Selection and Amazon Advertising Expertise
• 09:49 - PPC Audit Qualification Process 
• 17:59 - Amazon Advertising Opportunities and Challenges
• 18:51 - Common Misconceptions in Amazon Advertising 
• 21:55 - Targeted Marketing Strategies for Brands
• 29:14 - Driving Sales Strategy for Amazon Brand
• 35:08 - Amazon Advertising Strategy Insights 
• 37:10 - Analyzing Brand Metrics for Industry Comparison 
• 40:11 - Cost Per Acquisition and Lifetime Value
• 43:26 - Analyzing Amazon Advertising Strategies 
• 47:05 - Impact of AI on Amazon PPC Strategy
• 50:21 - Amazon's AI-Driven Advertising Strategies 
• 57:30 - Amazon Advertising and Stage Presence 
• 59:50 - Kevin's Words Of Wisdom