Language, Landmines And The Peril Now Facing PR Pros

That Solo Life, Episode 244: Language, Landmines And The Peril Now Facing PR Pros

That Solo Life, a podcast dedicated to PR professionals, marketers, and individuals who work for themselves. 

In this episode hosts, Karen Swim of Solo PR Pro, and Michelle Kane from Voice Matters delve into the topic of avoiding generation gaps and cultural miscommunications.

In our discussion, we highlight how the emergence of a multigenerational workforce and multicultural society has made communication more complex. Together, we explore examples of misunderstood terminology, redefined norms, and quickly shifting cultural contexts. All of which could potentially influence the reception of our messages and client communications.

We also bring to the table the reality that not everyone has the same bank of references or base of knowledge. The universality of business references, iconic books, or even pop culture references is no longer a given. We navigate this landscape by encouraging PR professionals to provide context, or use universally understood language, thus facilitating clear and effective communication.

We also examine political influences, shedding light on how political parties or global events can assign new meanings to well-known terms, creating potential pitfalls for those unaware. We encourage communicators to be savvy, removing barriers, biases, and assumptions to truly connect with diverse audiences.

Closing the conversation, we impress upon our audience that everything communicates – the things we say and do (or don't do), often carry a message. PR professionals and communicators need to be involved in all sectors of an organization, as their insights could safeguard against reputation damage.

Episode Highlights:

• The modern communicator’s conundrum.  We can never assume that words have a universal meaning. It is important to check everything.
• Multi-generations and the mix-ups that can happen.Each generation has shaped language in their own way. PR Pros have to be careful to ensure that they are saying what they mean to say across all generations.
• The predicament of politics. How politics has influenced the way we communicate.
• Why PR needs a seat at the table. Why PR should never be siloed in companies.

More on this topic:

• Managing Across Generations 
• Talking About My Generation

Call to Action:
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