EP100 - Importance of Consistency and Content Strategy

In the 100th episode of the Social Circus, Sarah Thomson delivers an engaging deep dive into the genesis and evolution of her podcast. Celebrating her half-centennial of episodes, Sarah provides a behind-the-scenes look at the marketing strategies and content creation process that underpin her podcasting success.

Sarah unfolds the tale of her podcast's inception back in March 2022, highlighting the intentional timing aligned with personal and business milestones. She elaborates on how podcasting serves as a medium to long-term marketing strategy and the importance of aligning podcast production with one's business growth phases. Sarah's authentic delivery resonates through insights on the tools, consistency, guest selection, and how she shaped her podcast to mirror her evolution from a social media to a broader digital marketing expert. With a personal touch, Sarah expresses gratitude to her listeners and lays down an enticing opportunity for them to win a VIP day with her.

Key Takeaways:

• Podcasting is a medium to long-term marketing strategy best suited for businesses that have already established some level of personal brand recognition.

• Consistency is crucial in podcasting, with Sarah never having missed a week since starting her podcast.

• Content creation should reflect the host's personality and comfort zone, whether it's scripted or off-the-cuff delivery.

• It is important for a podcast's name and content to be flexible enough to accommodate the growth and evolution of both the host and the show.

• Hosting a podcast involves a variety of tasks, from recording to editing and promotion, which can be made easier with a well-established workflow and potentially using AI tools and assistance.