Marcien Jenckes, President of Xumo, on Engaging Audiences and Innovation

Guest, Marcien Jenckes, president of Xumo shares insights into their holistic approach aimed at captivating audiences and monetizing content through advertising. Xumo's strategy spans the distribution of streaming devices, collaborations with TV manufacturers, and the expansion of FAST channels. Their swift adoption underscores the platform's appeal and effectiveness in addressing the dynamic demands of consumers and operators alike, making Xumo a leader in transforming the streaming experience.