Creepy or Cool: How to Handle a Client Combining AI and Personal Data in Questionable New Ways

Clients sometimes get ahead of themselves. They can become so excited about a new thing they’ve discovered that they forget to ask whether they should do it. When those questions involve personal data and privacy, smart clients eventually approach their attorneys and ask “This new thing we can do, is it creepy or cool?” That new thing might involve using algorithmic analysis of existing data to infer new personal data about the client’s users, creating a new profiling function that improves functionality of existing user applications, etc. But the question “Is this creepy or cool?” is one that attorneys should be able to walk their clients through. In this webinar, John Weaver and Andrew Sutton from McLane Middleton’s artificial intelligence practice group discuss how they approach this question with clients and offer recommendations for how other attorneys can do the same thing.

 

Questions? Inquiries about program materials? Contact Trenon Browne at tbrowne@bostonbar.org