Ross Burn, CatSci

"The first step for any business venture is to make sure you really understand your core value proposition and what the market demands are."

This week on Careers in Discovery, we spoke with Ross Burn, co-founder and CEO of CatSci.

We talked to Ross in depth about the company's journey, including:

🧪 The importance of understanding market demand

🧪 Instilling an innovation culture

🧪 How automation and digitisation are impacting the day-to-day job of scientists

🧪 The thought process behind pivoting a business

🧪 People's misconceptions about entrepreneurship

Enjoy!