Jamie Shanks, Founder & CEO of Pipeline Signals and Get Levrg, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
About the Guest(s):
Jarod Greene is the Chief Marketing Officer (CMO) at Vivun. With over two decades of experience in the tech industry, Jarod has held various product marketing roles at software companies such as Cherwell Software, Apptio, and Highspot. Prior to his current position, he worked as an analyst at Gartner. Jarod brings a wealth of knowledge and expertise in marketing and has a strong focus on understanding buyer behavior and creating effective marketing strategies.
Summary:
In this episode, Jamie Shanks interviews Jarod Greene, the CMO of Vivun, about the common mistake of jumping on leads too early. Jarod shares his insights on how buyers today are more informed and further along in the buying process than ever before. He emphasizes the importance of understanding buyer intent and not confusing browsing with purchase intent. Jarod also discusses the challenges faced by CMOs in meeting revenue targets and the need for a balanced approach to lead generation. He suggests focusing on existing customers and creating targeted marketing campaigns to reach the right audience. The conversation also touches on the concept of self-sourcing leads and the role of marketing in supporting sales teams.
Key Takeaways:
Connect with Jamie and Jarod Greene
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