Decoding First-Party Data With Digilant

First-party data, the information collected by an organization from its potential and current consumers, has always been significant. Given the uncertain future of third-party data, first-party data has become more important than ever. Jacob Dalton, vice president of analytics at Digilant, discusses how to best gather and use this information.

Hosts: Makayla Smith and Matt Durant

Guest: Jacob Dalton

Producer: Cooper Maahs

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