The Brand Visionary: President & Executive Creative Director, American Eagle & Aerie, Jennifer Foyle

Jen joined AEO in August 2010 to lead the Aerie brand and expanded her scope to also oversee the strategic vision of American Eagle in 2020, rising to the position of President, Executive Creative Director – AE & Aerie. She has been an instrumental force in Aerie’s rapid expansion to a nearly $2 billion brand and has been the catalyst for fueling the next chapter of growth at AE. In her role, Jen leads Design, Merchandising, Marketing, Visual and Business Strategies.

 

In 2014, Jen revolutionized the intimate apparel industry by bringing body positivity and inclusivity to the forefront with the power of #AerieREAL. This movement has been a game-changer for the Aerie business and for millions of women and girls who have been empowered to love their REAL selves inside and out. Throughout her tenure, Jen has assembled and developed a strong bench of talent at all levels and across functions.

 

Interviewed by Kate Doerge.