7 | How to Name your Herbal or Nutrition Practice

It's time to get your practice up and running. 

One of the first steps is to name your practice. For some people, this can be a real stumbling block. It feels like a huge decision. Don't let this hold you up! I've included a few things to consider below, with more in the podcast episode. It's also helpful to know that it's pretty easy (from a business/legal perspective) to change your name later. For example, if you file as an LLC you can pay a small, one-time fee and add a "Doing Business As" name to your registration. 

Tips for picking a practice name

• Consider including the name of your city, state, region if you'll be primarily working locally
• Don't use hard-to-spell words if you can avoid it
• Pick something relatively short (3-4 words or so)
• Google the name to see if it's already being used
• Do an "entity search" in your state to see if the name has already been registered.
• Check with the patents & trademarks office to make sure the name isn't trademarked
• See if any urls associated with your name are in use. Your url doesn't need to match your business name, but if someone is already using a similar url it may cause confusion for your clients
• Avoid using your own name in the practice name, in case you want to grow your practice or sell it/pass it along to another practitioner down the road. 

If you're looking for a guided process as you work through getting your practice up and running, come join me in the 10-week Roots: Foundations of Clinical Practice online course. Each week you'll have a few simple tasks to complete, and by the end of the course you'll be ready to open your doors. Start anytime 💚

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