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Händler Podcast der DHBW Heilbronn

Händler Podcast der DHBW Heilbronn

Business

#52 PURELEI - Hawaii-Spirit aus Mannheim (DHBW Heilbronn)

#52 PURELEI - Hawaii-Spirit aus Mannheim (DHBW Heilbronn)

2024-07-03
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Inspiriert von Hawaii. Purelei als Online-Schmuckhändler mit große Auswahl an wasserfesten Halsketten, Ohrringen, Armbändern und Ringen. 'Shoppe die perfekten Strand-Accessoires. Schmuckstücke für unvergessliche Tage am Meer.' Prof. Dr. Carsten Kortum (DHBW Heilbronn) befragt die CRM-Managerin Leoni Hutzler von PURELEI zum Geschäftsmodell und den Tätigkeiten sowie Tools im Online-Marketing von der Neukundengewinnung bis hin zu Loyalitätsprogrammen.

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