Startup Marketing x Strategy, with Payal Raj

This episode is sponsored by ASofronas Marketing Services, book a call here!

Watch this episode on YouTube!

In this insightful episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Payal Raj, VP of Marketing for an indoor air quality solutions company and a fractional CMO. Payal shares her journey from consulting to becoming a fractional CMO, the importance of networking, and the dynamic nature of the role. They discuss the differences between fractional and full-time CMOs, challenges faced by early-stage startups, and effective marketing tactics. Payal also offers advice on measuring success, hiring a fractional CMO, and strategies for marketing in new markets. Tune in to learn more about navigating the ever-evolving landscape of marketing and the critical role of leadership and creative thinking.

Follow Marketing x Analytics on Social!

X          |          LinkedIn

 

Click Here for Transcribed Episodes of Marketing x Analytics

 

All view are our own.