The power of data in food supply chains

Innovation Forum's Ian Welsh speaks with Anne Rosenbarger, global engagement manager for supply chains at the World Resources Institute, and TRACT's CEO, Allison Kopf, to explore the transformative role of data in the food and agriculture sector. From the importance of traceability to the challenges posed by new regulations, they delve into how data collection and analysis are shaping the future of sustainable farming. They discuss how businesses can use data to not only comply with regulations but also drive real impact and innovation in their supply chains.