IAM2198 - The Value of Analytics in Measuring Marketing Effectiveness

Gresham Harkless discusses the importance of building a Minimum Viable Product (MVP) and using data to improve it in digital marketing.

 

Gresham emphasizes the value of analytics in measuring marketing effectiveness and testing different variables for optimization.

 

He shares effective strategies for digital marketing, the importance of using data to guide decisions and overcoming analysis paralysis.

 

The conversation highlights the need for experimentation, feedback, and willingness to adapt in business.

 

Business Pillar: Visibility 

 

Episode Link: Humbrecht Law, P.L.L.C.

 

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