The Advisor Solutions Podcast EP 117- Top 5 Myths of Prospecting Procrastination

Have you ever heard the saying, “I do my work at the same time each day, unfortunately, it’s always at the last minute.” When it comes to prospecting, do you find this is your motto? There will always be a reason to procrastinate when it comes to prospecting until you eventually feel like you don’t have any more time to put it off. Can you relate to this? If so, know that you are not alone!  

Most financial advisors, insurance agents, wholesalers, branch managers, and even agency managers don’t understand what it takes to continue taking action regarding prospecting! They don’t know because they have never viewed the topic of “prospecting procrastination” as a learned behavior or a series of myths they buy into to avoid prospecting, which they think will be painful. 

Your mind will tell you whatever it needs to avoid a painful situation. The problem is that if you avoid prospecting long enough, you will soon find that you don’t have a sales pipeline, and that’s even more painful in the long run. Also, prospecting only seems painful because you are buying into all of those myths or things you tell yourself that are not valid!

This episode shares practical strategies that successful advisors and agents have used to break through prospecting procrastination myths to be more motivated to prospect. These are not just theoretical concepts but actionable steps you can implement in your practice.