The Weekly Listen: How The New NBA Rights Deal Affects Networks, Viewers and Advertisers, Tapping into Consumer ‘Modes’, and more | Aug 30, 2024

On today's podcast episode, we discuss how the new NBA media rights deal will affect all the different players, the concept of consumer modes, how much Google’s ‘AI Overviews’ will affect publishers, what will happen to X’s user base next year, the state of America’s vacation culture, and more. Tune in to the discussion with host Marcus Johnson, forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

 

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For a transcript of this episode click here: 

https://emarketer.com/content/podcast-weekly-listen-new-nba-rights-deal-affects-network-viewers-advertisers-tapping-consumer-modes

 

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