How AI Will Change Your Daily Life and Business – Jonathan Mast Explains | EP 64

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Jonathan Mast, a marketing expert, discusses the importance of AI in scaling businesses and shares his experience in leveraging AI for marketing. He emphasizes the need to embrace AI as it amplifies existing skills and experience. Mast provides insights into his process of using AI tools, such as ChatGPT, Claude, Gemini, and Perplexity, to streamline tasks like creating SOPs and writing blog posts. He also highlights the significance of infusing personal style and authenticity into AI-generated content. Mast believes that while AI has the potential to enhance customer service and sales, human involvement is still necessary for reliability and understanding customer needs. The conversation explores the impact of AI on customer service and jobs. It emphasizes the importance of transparency when using AI in customer interactions. The discussion also touches on the potential of AI in improving work environments and enhancing productivity. The conversation acknowledges that AI will impact jobs but highlights the need for adaptability and learning to effectively utilize AI as a tool. The conversation concludes with a discussion on the future of AI in marketing and the role of agencies in leveraging AI.

 

Chapters

[00:00] Intro

[03:29] Leveraging AI

[19:26] What will A.I do

[33:30] Impact on Jobs

[46:20] Critical Thinking Skills in the Age of AI