In Part 2 of Alexa, Yong Zhun, and Joan’s exploration of buyer personas, they discuss Maverick, or rather, “Dallas Maverick”—a high-earning bachelor in his Spring season, seeking a condo for both status and investment. With a $10K-$12K monthly income and a $1.1 mil budget, Maverick faces the dilemma: should he opt for a 1-bedder in the RCR, or aim for a 2-bed, 2-bath unit in the OCR
The team covers everything from capital appreciation to the rentability of dumbbell layouts, comparing the pros and cons of Sengkang Grand Mall and Jewel at Buangkok, which could be potential areas of interest for Maverick.
For Maverick, it’s crucial to make the right decisions based on his unique goals—not just follow trends. As the team discusses potential areas like Potong Pasir and Pasir Ris, see what they think would help a persona like Maverick balance his desire for status with sound investment strategies.
Timestamps:
00:00 Intro
00:45 Spring Persona introduction
04:25 Starting your journey
05:06 Affordability
07:11 MF Loan
07:40 Choices available
21:14 Recommended areas for Mavericks
25:23 Age is a currency
27:40 Summary
28:44 Other personas
29:45 Outtakes
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