Growth Talks: Growth Marketing Strategies & Insights
Business:Marketing
Scaling Growth in the Complex World of Fintech | Simon Vishnevskiy (Credit Genie, Dave, Lyft)
In this episode of Growth Talks, Simon Vishnevskiy, Chief Growth Officer at Credit Genie, sits down with Krystina Rubino to share his experiences and strategies in growth marketing for fintech. With a background that spans gaming, ridesharing, and finance, Simon dives into the unique challenges of marketing within a highly regulated and competitive space.
He discusses the parallels between marketing and gaming, the importance of cross-functional collaboration between product, compliance, and marketing, and the best way to effectively reach underserved audiences. Simon also explores how to build a strong acquisition strategy from scratch and scale it efficiently over time.
🗝️Key Takeaways:
⏰ Timestamps
00:00:00 Introduction to Simon Vishnevskiy
00:04:10 Unique challenges in fintech
00:06:56 Creating a collaborative playbook with product and legal teams
00:13:02 Targeting underserved audiences in fintech
00:16:42 How marketing strategies and channels evolve as fintech brands mature
00:24:00 A/B Test Segment
00:32:54 Managing CAC while scaling acquisition efforts
00:38:12 Key roles to prioritize when building a user acquisition team
00:41:21 Simon's favorite "growth non-hack"
🔗 Mentioned in this episode:
Credit Genie: www.creditgenie.com
Dave: www.dave.com
Chime: www.chime.com
MoneyLion: www.moneylion.com
Coinbase: www.coinbase.com
Robinhood: www.robinhood.com
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