EYES ON | BAT Discusses FDA’s PMTA Process, Science & the Battle over THR | RegWatch

British American Tobacco is one of the oldest and largest of the world's tobacco companies. But they are also among the most innovative. Through its U.S. subsidiary, R.J. Reynolds, BAT was the first to receive marketing authorization from the FDA through the PMTA process for the Vuse Solo e-cigarette and tobacco-flavored e-liquid pods. This marked a significant milestone for the industry.

Joining us today to discuss the challenges of the FDA’s PMTA process, the importance of science, and the contentious battle over THR is Elaine Round, the Group Head of Life Sciences at BAT. Hear about BAT’s commitment to tobacco harm reduction and concerns over misperceptions of harm.

Only on RegWatch by RegulatorWatch.com.

Released: September 29, 2024
Produced by Brent Stafford

https://youtu.be/gP_64oQ2jAs

This episode is supported by DEMAND VAPE

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