EP 69 | The Science of Storytelling & How It Works in Marketing

Have you ever wondered why copywriting is called and art AND a science? In this episode, we break down the science behind copywriting–specifically why stories resonate with us on an emotional level, and how they can guide your audience to take action.

 

Here’s a sneak peek of what you’ll learn:

• The Role of Brain Science: Discover how our brains react to stories and why they are so powerful in influencing decisions.
• The Emotional Connection: Learn about the release of oxytocin and how it helps create a bond between you and your audience.
• The Thought Process: How we move from problem awareness to becoming motivated to take action and change.
• Practical Tips: Get actionable advice on how to structure your emails and incorporate storytelling to build loyalty and community with your clients.

 

📧 Join the FREE Email Storytelling Challenge! 📧

Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete.

➡️ CLICK HERE TO JOIN THE CHALLENGE!

 

 

Connect with Megan Wisdom Copywriting:

⭐️Get high-converting copywriting for your business: https://meganwisdom.com/

⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/

⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips