Runway to Retail: How Fashion/Consumer Trends Shape What's Next

What happens on the runways creates an impact on what consumers buy. Jessica Richards from SDC discusses how to translate the big ideas into winning marketing strategies at retail. She gives the listener an overview on the runway trends that influence fine jewelry and provides insight into what consumers will be looking for during the holiday season and beyond. Listeners will gain thoughtful approaches to “storytelling” and discover merchandising opportunities around what’s new, what’s next, and what’s evergreen. SDC Designs is a leading designer, manufacturer and wholesaler of fine jewelry specializing in private label and designer brands.