EP 28: Leveraging AI and Communities to Grow as a Small Business

In this episode of the AI for Interior Designers podcast, host Jenna Gaidusek speaks with Krystal McNaughton, an expert in plumbing and technology, about the intersection of AI and interior design. They discuss Krystal's journey in the plumbing industry, the importance of leveraging technology for efficiency, and how AI can enhance client interactions. The conversation also highlights the significance of community in the design industry and the emerging role of chatbots in improving customer engagement.

 

About today's Guest, Krystal McNaughton

Krystal is an experienced people leader, currently in the role of Director, Go To Market at OnOrder, overseeing sales, marketing and product. She has over 15 years of experience working in the plumbing and construction industry with a diverse range of experience from Marketing, Sales and Operations. She founded and operated Aquavato, a luxury plumbing showroom in Toronto, Ontario from 2018 to 2024. Krystal has a passion for Design! She is driven to transform the luxury shopping experience for the design & construction communities. She advocates for the integration of digital technologies that streamline the building process and enhance overall effectiveness and productivity.

Key Takeaways:

• Krystal has over 15 years of experience in the plumbing and construction industry.
• Technology can streamline business operations and improve efficiency.
• AI can significantly reduce onboarding time for new employees.
• Capturing client interactions through AI can enhance service delivery.
• Community engagement is crucial for innovation in the design industry.
• Chatbots are evolving and can improve customer service.
• AI can help designers focus on creativity by handling repetitive tasks.
• Leveraging technology can mitigate decision fatigue for designers.
• Building a strong community can provide support and resources for small businesses.
• Emerging technologies like chatbots can capture leads effectively.

 

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