In this episode of the Default Profitable podcast, host Matt Nettleton speaks with Theresa Goodwin, founder of BoldThink, a brand advisory marketing firm. Theresa shares her journey of starting her business out of a need for flexibility as a parent, the lessons she learned along the way, and the importance of defining one's niche in the market. They discuss the significance of having a sales strategy, the challenges of saying no to potential clients, and the value of building a strong support network. Teresa emphasizes the need for entrepreneurs to start without waiting for perfection and to focus on growth and scaling their businesses effectively.
takeaways
- Starting a business can be driven by personal needs, like family.
- It's important to define your business size based on your lifestyle.
- Sales training can significantly impact business growth.
- You don't know what you don't know until you face challenges.
- Saying no to clients can be crucial for long-term success.
- Building a network is essential for business growth.
- Perfectionism can hinder the launch of great ideas.
- Consider when it's time to grow and scale your business.
- Focus on working on the business, not just in it.
- Having a support system is key to navigating entrepreneurship.
You can learn more about Theresa on LinkedIn https://www.linkedin.com/in/theresamgoodwin/ or her company website https://boldthinkcreative.com/
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