How to Market Pelvic Floor for Men with Amy Stein

In this new episode, Rick sits down with Amy Stein to talk about their experiences in the pelvic health and physical therapy community, touching on the challenges of running clinics, especially in competitive markets like New York City.

Amy Stein, DPT, is the owner of Beyond Basics Physical Therapy in New York. She has 2 locations in New York and with a team of 12. They specialize in women’s health.

In this conversation, Rick and Amy discuss topics such as:

• Running a clinic in New York: How hard is it?
• Biggest lessons learned over the years
• What Amy would do differently if she was starting over
• Pelvic floor competition in New York
• Who does Amy's social media?
• Do you pay staff to help with content?
• Professional vs Entertaining/Fun Social Media
• Top Marketing Channels to get new patients
• How to Market Pelvic Floor for Men

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