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Join Lane Nordlund on the LaneCast Ag Podcast from the Angus Convention 2024 in Texas! This episode features industry leaders discussing how programs like Angus Link and partnerships with IMI Global empower commercial cattlemen to improve marketing, access premiums, and boost herd genetics. With highlights on innovation, sustainability, and traceability, hear how tools like the Genetic Merit Scorecard and new maternal scoring systems are transforming the beef industry for producers and consumers alike.
Guests include:
John Dickinson, Director American Angus Association from California
Troy Marshall, American Angus Association Dir. of Commercial Industry Relations
John and Leann Saunders with IMI Global
#AngusConvention2024 #AngusLink #BeefIndustry #CattleMarketing #SustainabilityInAg #VerifiedSuccess #CattleGenetics #MarketAccess #AngusVerified #GeneticMeritScorecard #FutureOfBeef #CattleProfitability #SustainableBeef #AgInnovation #TraceabilityInAg #CommercialCattlemen #BeefDemand #RanchingInnovation #CattlePrograms #BetterBeef
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