ep. 218 This One Word Is Costing You Thousands in Sales

Welcome back, babes, to the Scale Your Sales Podcast! Today's episode dives deep into a simple yet powerful shift in sales language that could change the trajectory of your business. We’re unpacking the psychology of word choice, specifically the impact of replacing “if” with “when” in your conversations. Learn how certainty in communication boosts client confidence, aligns with your goals, and ultimately drives more sales.

Topics Covered:

• Why the language you use in sales matters
• How the word "if" introduces doubt and weakens your messaging
• The power of replacing "if" with "when" to build trust and certainty
• Practical tips for reprogramming your sales language
• Leveraging small mindset shifts to create big changes in your business growth

“Every single time you use the word "if," there's actually something psychologically that's happening to your clients that's putting doubt in their mind. Like, if I really want to change my sales, do I really want to change my sales? If you want a better marriage, do I want to change my marriage? And this is so powerful. So, what I encourage you to do instead is to think about ways in which you can be more certain.” -Jillian

Link Resources from this episode:

• Secure your spot for INFINITY next year!
• Sales Objection Mini-Training & Guide
• Join INFINITY for 3 months

CONNECT WITH JILLIAN

• JOIN INFINITY™ here → thejillianmurphy.com
• Follow me on IG: @thejillianmurphy

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