Are You Stuck in an Iterative Loop?

Does your creative process feel like a glacier? If you wan to gain confidence in your decisions (and the process that informed them), implement a better decision making structure. Listen in for all the pro tips to save you time and money.

1. The creative process goes through multiple divergent and convergent steps, each time becoming more granular.  If you find yourself staying macro when you should be zooming in, build more structure around the information gathering divergent phases and develop better criteria for making decisions as you more to the convergent phases.
2. Commit to the bit. Know the constraints, understand how and why they apply, and clearly define the opportunities.
3. Gather data on both the voice of the customer and the process to understand how to best meet needs. Make these your decision making criteria.
4. Use the data informed decision process to communicate to your team as well so that they don't go down rabbit holes exploring ideas that aren't high impact.
5. Use priorities from your decision structure to help in value engineering. Now you can easily see where to invest vs. what to keep more basic.

Listen to the Space Doctor Sessions on my YouTube Channel: https://youtu.be/rZYQpt6MBS8

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Stay Inspired,

Angela

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