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EP280: Marketing + Sales = Revenue: The Formula for Business Growth with Kyle Mealy
Are your marketing and sales teams working against each other instead of together? In this episode, Marcia Riner sits down with Kyle Mealy, a Fractional Chief Revenue Officer, to uncover how businesses can dissolve the silos between marketing and sales to drive growth. Kyle shares his proven framework for aligning teams, tracking metrics, and focusing on revenue to unlock untapped potential.
Host: Marcia Riner, Business Growth Strategist - Infinite Profit®
Guest: Kyle Mealy, Fractional Chief Revenue Officer - Ready For The Next Level
What You’ll Learn in This EpisodeKyle’s career path has been anything but traditional, moving from lab management to running a karate school to leading a digital marketing agency. Each step taught him valuable lessons about process, data, and leadership, which now fuel his innovative revenue strategies.
[00:15:36] The "Shared Fate" ApproachKyle introduces the concept of merging marketing and sales into a unified department focused solely on revenue. This alignment eliminates inefficiencies, reduces finger-pointing, and helps teams work together toward common goals.
[00:23:40] Introducing ROAS: A New Way to Measure ROIROAS, or Return on All Sales and Marketing Spend, is a game-changer for businesses. Kyle explains how combining marketing and sales budgets into one metric helps businesses measure efficiency and identify opportunities for growth.
[00:33:00] The Revenue Cascade FrameworkKyle explains the Revenue Cascade, a simple but effective process that tracks your customer journey:
By analyzing these stages, businesses can identify where they’re losing potential customers and develop strategies to fix those leaks.
[00:41:10] Real-Life Applications of Kyle’s StrategiesKyle shares success stories of businesses applying these strategies, including how one client cut unnecessary spending on events while increasing engagement with targeted campaigns.
SEO-Rich Long-Tail KeywordsIn this episode, Kyle Mealy showed us how aligning marketing and sales can transform your business into a revenue-driven machine. From his "Marketing Funnel & Sales Pipeline MRI" to the Revenue Cascade framework, Kyle shared actionable strategies to simplify processes, optimize resources, and drive measurable growth.
If you’re ready to take your marketing and sales to the next level, Learn more about Kyle's Revenue Cascade framework at ReadyForTheNextLevel.com
Thank you for listening to Profit with a Plan. Subscribe now so you never miss an episode. Until next week, make your plans and profit with them!
This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!
Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.
Grab Your Free Resource:
Ready to turn customer reviews into a growth engine for your business? Get your FREE marketing and growth audit at ProfitBooster.biz. In just one session, discover how to attract new clients, build trust, and drive real growth using the power of reviews. Don’t wait—start unlocking your business’s potential today!
About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com
Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
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