Helium 10 Buzz 11/28/24: Amazon Dynamic Traffic Engine | Temu vs Shein Intensifies

Temu and Shein are revolutionizing Black Friday marketing, the first ever live selling analytics platform inside TikTok shop, and is Amazon Japan under increased scrutiny? These and more on this buzzing episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Japan competition authorities raid Amazon Japan, source says
https://www.reuters.com/technology/japan-authorities-raid-amazon-japan-possible-anti-competitive-practices-nikkei-2024-11-26/

How Rufus, Amazon’s AI-powered shopping assistant, makes holiday shopping quick and easy
https://www.aboutamazon.com/news/retail/amazon-rufus-online-shopping-tips

Temu And Shein Shake Up Black Friday Marketing Landscape
https://finimize.com/content/temu-and-shein-shake-up-black-friday-marketing-landscape

Shein Urges Court to Keep Lawsuit Against Temu in Play
https://www.thefashionlaw.com/shein-urges-court-to-keep-lawsuit-against-temu-in-play/

Stickler First With Live Commerce Analytics App in TikTok Shop App Store
https://www.martechcube.com/stickler-first-with-live-commerce-analytics-app-in-tiktok-shop-app-store/

Making Programmatic Smarter: How Amazon's Dynamic Traffic Engine (beta) Tackles Inefficiencies in Ad Buying
https://advertising.amazon.com/en-us/resources/whats-new/dynamic-traffic-engine/

Everything you need to know about Amazon’s discounted Prime membership for young adults
https://www.aboutamazon.com/news/retail/amazon-prime-student

Buy with Prime Expands with Launch of New Merchant SteveMadden.com
https://press.aboutamazon.com/2024/11/buy-with-prime-expands-with-launch-of-new-merchant-stevemadden-com

Lastly, we discuss the exciting features of the Helium 10 Cerebro AI tool, offering insights into competitor sales performance and keyword trends. Don't miss out on how you can leverage these news stories and advancements to stay ahead in the competitive e-commerce landscape.

In this episode of the Weekly Buzz by Helium 10, Shivali covers:

• 00:52 - Amazon Japan Raided
• 02:37 - Rufus Pro-Tips
• 04:20 - Temu & Shein Hike CPC
• 05:48 - Shein versus Temu Lawsuit
• 07:39 - 1st Live Selling Analytics App
• 08:46 - Dynamic Traffic Engine
• 10:07 - Amazon Prime Student
• 10:58 - Buy with Prime Expands
• 12:35 - Helium 10 New Feature Alerts
• 19:31 - Training Tip: Find Holiday Season Keywords with Magnet