unbillable hours - a podcast about better professional services marketing
Business:Marketing
Most consultancies "do marketing" like they think it should be done, which is: as mere promotion. The most successful firms, however, do it differently - and follow a process which, Ash and Flo argue, is much more similar to scientific publishing... Listen in to learn how, why - and why you should consider 'copying science' in this way, too.
Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota
More Episodes
S27E1 - Dressing windows
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107
2024-01-19
107
S26E5 - Reviewing ’23
2023-12-29
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2023-12-29
121
S26E4 - Multiplying BizDev
2023-12-22
110
2023-12-22
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S26E3 - Growing further
2023-12-15
196
2023-12-15
196
S26E2 - Getting listed
2023-12-08
135
2023-12-08
135
S26E1 - Becoming partner-able
2023-12-01
212
2023-12-01
212
S25E4 - Auditing comms
2023-11-10
111
2023-11-10
111
S25E3 - Offering sets
2023-10-27
119
2023-10-27
119
S25E2 - Leveraging AI
2023-10-14
154
2023-10-14
154
S25E1 - Building trust (with strangers)
2023-10-06
177
2023-10-06
177
S24E5 - Productizing services
2023-09-29
303
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303
S24E4 - Communicating value
2023-09-22
163
2023-09-22
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S24E3 *Minisode* - Planning properly
2023-09-15
108
2023-09-15
108
S24E2 - Creating PoVs
2023-09-08
133
2023-09-08
133
S24E1 - Measuring TL success
2023-09-01
148
2023-09-01
148
S23E5 - SLA’ing marketing (or not?)
2023-08-25
112
2023-08-25
112
S23E4 - Visible experts
2023-08-18
167
2023-08-18
167
S23E3 - Finding flaws
2023-08-11
115
2023-08-11
115
S23E2 - Predicting outcomes
2023-08-04
116
2023-08-04
116
S23E1 - Rethinking content
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300
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