The Evolution of Email Marketing: How AI is Transforming Lead Generation

How is artificial intelligence reshaping B2B lead generation? Join us for an in-depth conversation with Shira Simmonds of Smart Reach AI, for an exploration of modern email marketing, where data science meets sales strategy. Learn how companies are leveraging AI to create hyper-personalized communications at scale, understand the power of intent-based targeting, and discover why traditional metrics may be misleading. Whether you're a marketing professional, sales leader, or business owner, this episode reveals practical insights about the intersection of AI technology and B2B growth strategies, while offering a glimpse into the future of business communication.