Driving Innovation Through Market Gaps

In this episode, John Rebecchi (M.B.A. ’83), Ph.D., welcomes Craig Dubitsky for his third appearance on the In Reality Podcast. Craig, a visionary entrepreneur who continues to push the boundaries of innovation, is the co-founder of happy® products, a coffee brand launched in collaboration with Robert Downey Jr. He also founded Hello Products LLC (acquired by Colgate-Palmolive), co-founded eos products, was a founding board member of Method Products, and advisor to brands like Seventh Generation and Boots.

Craig will brew up fresh insights on his latest lessons from launching happy® products and his approach to identifying hidden opportunities in highly competitive markets. He will share his vision for building brands that transform everyday experiences and his dedication to aligning entrepreneurship with philanthropy, including a partnership with NAMI, the National Alliance on Mental Illness. He will share his perspective on whether AI can truly capture the creativity driven by human curiosity and explain why saying "yes" to opportunities is crucial for growth and success.

About The In Reality Podcast:

Lessons from Leaders and Entrepreneurs, a School of Management podcast, is hosted by John Rebecchi (M.B.A. '83), Ph.D., founder of Strategy + Culture Consulting, and features interviews with thought leaders, entrepreneurs from startups to multinational companies, and experts in fields shaping the future of business.