BEST OF - The 3 things your content needs to stand out in an AI-driven world

🎉 BEST OF The Powerful Content Podcast: The Most-Downloaded Episodes of the Year! 🎉

This year has been incredible, and we’re thrilled to revisit the episodes that resonated most with you, our amazing listeners! Whether you’re tuning in for the first time or reliving these favourites, these standout conversations offer insights, inspiration, and moments that truly defined the year.

Sit back, relax, and enjoy the BEST OF episodes that captured your hearts, sparked your curiosity, and kept you coming back for more. Let’s dive in!

 

AI is a huge help for content creation, but how can you avoid being same-same? 

In this episode Mel talks about the importance of infusing personal touch into content creation, especially in the technological era of AI creating increasingly generic content. By staying unique with your content to connect with your audience and humanise your business you’ll stand out and be remembered. She highlights the three key areas to include in your content: story-telling, possessing a clear message that matters, and thought-leadership development.  

 

00:19 The impact of AI on content creation 

01:09 The disconnection through device addiction 

01:35 AI and social media 

02:20 The importance of personal touch in AI generated content 

04:13 The power of YOU-ness in content and how to use it to stand out 

07:20 The impact of YOU-ness on engagement 

08:17 Ways to bring more YOU-ness to your content 

08:20 The power of storytelling 

10:55 Having a Message that Matters 

12:58 The importance of thought leadership 

14:23 Conclusion: The three key elements to stand out 

 

Links mentioned in this podcast 

• Using stories to stand out 
• Logic puzzles 
• Odette Barry’s Big Ideas Ministry Series on Hack Your Own PR podcast – Start at episode 87. 

 

If you enjoyed listening to this episode, then you’ll also love: 

• Episode 65 – The one thing that’s missing from your message 
• Episode 74 – 3 simple ways to improve your message 

 

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